Pira has been launched in the fall of 2014. For independent, bold, open minded humans embracing positive and conscious attitude in their own style. Made through innovative, intriguing design, the bags and small accessories collection encompasses the true, natural beauty of leather: raw edges, natural marks, and softness. We believe in celebration of tradition and nature in all of the steps in the supply chain. Our main aim is to cooperate with sustainable pioneers in the leather goods industry and build awareness about sustainable, social production and material sourcing. That is why we carefully choose our suppliers and production places. Quality is one of our main values. We look for it in best sustainable tanned leather, as much as in ethical and fair traded production. Every day we challenge ourselves to bring the best to the world of fashion, because we truly believe we can design the meaning.